TikTok is introducing a new feature that allows them to cut down on the amount of artificial intelligence-produced videos appearing in their timelines. This move comes as the platform announced that it now features over 1 bn AI-generated clips.
Trial and Implementation
The new functionality is being tested over the next few weeks before a global launch. This advancement coincides with a surge in AI-generated material, driven by emerging AI video creators.
AI Proliferation Online
Studies have shown that approximately a tenth of the quickest rising video streams on another major platform only show content made by AI. A significant portion of this content is deemed “AI slop”, a term for inferior, factory-style content that is typically absurd or surreal.
Based on user feedback that a lot of users enjoy content produced via AI tools, including computer-generated images to educational videos, and we intend to offer the community the power to adjust the amount of that, according to their own preferences,” stated a company executive.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its app tagged as made with AI. In total, over 100 m media items are uploaded to the platform daily, making AI content a limited part of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the volume of AI content they view by opening the content preference setting in the platform and choosing AI-made media. Additional categories that can already be adjusted under the tool encompass news, clothing, beauty, and movement.
Content Labeling and Policies
TikTok’s rules mandate users to label convincing artificially created content, and it forbids malicious AI impersonations of public figures or critical incidents. Any authentic-looking AI video that is unmarked can be removed under its terms of service.
Furthermore, the service will henceforth apply an artificially created tag to content made using its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This step is designed to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is also introducing a $2 million AI literacy fund for professionals and institutions to develop educational content about responsible artificial intelligence. This program will support charitable organizations dedicated to training programming and robotics.
Platform Protection
The video-sharing app has supported its content review process, following debate over plans to cut jobs for hundreds of safety staff in the United Kingdom. It is planning to cut 439 jobs in its user protection division in London, with trade unions and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A trust and safety lead stated that staff-based oversight would continue to be important, but AI can protect employees by filtering out the most distressing content ahead of it has to be seen by staff. The platform stated a 76% decrease in explicit and harmful content reviewed by human moderators over the last 12 months due to the use of its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we further consider it’s highly necessary to minimize viewing of dangerous material as quickly as possible, which is why a extensive automated help is making a difference process content quickly.”
